ABOUT US
It All Started With Bella
Tailwag Tonic began with our Groodle, Bella.
Anyone who has loved a dog with itchy skin knows the heartache. For months we watched our sweet Bella scratch, lick and chew at her skin — restless nights, sore red patches, and that awful, helpless feeling when all you want is to take her discomfort away and you simply can’t. We tried everything: new shampoos, special diets, ‘just one more thing’ over and over. Nothing gave her real relief.
So we rolled up our sleeves and made something ourselves — a gentler, kinder way to care for sensitive, itchy skin that genuinely soothed and supported it, not just for an afternoon. And the day we finally saw Bella relaxed, comfortable and happily herself again — coat soft, tail wagging — we knew this couldn’t stay Bella’s little secret. Other dogs, and other worried dog parents lying awake at night, deserved it too. That’s how Tailwag Tonic was born.
Made for Dogs, Guided by Love
To us, dogs aren’t just pets — they’re family. Bella taught us that caring for a dog’s skin deserves every bit of the thought and love we pour into the rest of their lives.
So we make every Tailwag Tonic formula with real, natural ingredients that are gentle on sensitive skin — turning bath time from a stressful wrestle into a little moment of care, calm and connection.
Thoughtfully Made, Here in Australia
We’re a small, family-run brand, lovingly making our products right here in Australia. Everything we create still comes back to the promise we first made to Bella: better ingredients, kinder formulas and more sustainable choices — for the comfort of your dog and the peace of mind of the people who love them.
Because when a dog feels good in their own skin, you can see it in every wag, every cuddle, and every happy, scratch-free moment together.